Shopping for new floors? The most frustrating thing you’ve probably noticed is how much flooring prices vary. Two flooring products might look similar at first glance, but one may cost more than the other.
What’s driving the difference?
At our Kenosha flooring showroom, we want to give homeowners clear, honest answers. According to our co-owner Joe, flooring prices vary based on how the material is manufactured and what is quality flooring installation.
Not All Flooring is Manufactured the Same
Price differences in flooring are often based on the way the product is made.
Some flooring is made to last longer and perform better over time. These products usually have stronger wear layers, better scratch resistance floor quality and more stable cores. They’re also more likely to come with longer and more reliable warranties.
Joe puts it simply:
“Some products are just manufactured to last longer. They’ve got longer, stronger warranties and better wear capabilities.”
The additional durability and protection are built into the price. It also means the floor is made to handle real life without prematurely breaking down.
Big-Box Flooring vs. Professionally Sourced Flooring
In most cases, materials at big-box or do-it-yourself stores are fairly inexpensive. While the low upfront cost is appealing, the savings come at a cost.
Lower-priced flooring materials scratch more easily, scuff faster, and don’t last as long in high-traffic areas. In many cases, warranties are shorter and more restrictive.
The end result? What looks like a bargain can end up costing more in the long run because repairs or replacement might happen sooner than expected.
Installation Quality: The Biggest Price Difference most People Miss
Product quality matters. However, installation quality is often overlooked and is one of the main reasons prices vary.
Experienced flooring companies invest in skilled installers. At Floors2Day, we’ve worked with enough Kenosha-based flooring installers over the years to understand where quality shows up, and where it doesn’t. That’s why keeping our most experienced installers is a top priority.
Joe explains the impact clearly:
“Once you find a good installer, that’s really the difference between an okay or an excellent installation process.”
Poor installation often leads to issues weeks or months later, even when the product itself is top quality. Paying a little more for quality installation helps prevent callbacks, fixes and unnecessary frustration.
The Details That Separate an “Okay” Install from an Excellent One
A truly great flooring installation goes beyond laying the material. It’s the technique that makes the biggest difference.
A quality installation shows up in the details, like:
- Natural board variation that avoids repeating patterns
- Clean, well-finished transitions between rooms
- Precise trim and finish work
- Careful furniture handling
- Respect for the home and thorough cleanup
Small details like these require experience, time, and pride in workmanship. While they may not be obvious on day one, they make a huge difference in how the floor looks and performs long term.
What You’re Really Paying For
Flooring prices vary, but they go beyond paying for the material itself. You’re also paying for:
- Flooring built to last
- Skilled installation
- Attention to detail
- Warranty protection
- Peace of mind
The cheapest option isn’t always the best value. Most of the time, spending a bit more upfront leads to fewer problems and better results over time.
Find Flooring That Fits Your Style and Budget
Flooring prices vary. However, at Floors2Day, we take the time to explain these price differences to our customers so they can make confident, informed decisions. During your shop-at-home consultation, we’ll walk you through product quality, installation details and what impacts long-term performance.
Want flooring without the pressure or gimmicks? Contact us to book a shop-at-home consultation in Kenosha, WI, and surrounding areas!



